Air

"Air" is a 2023 American biographical sports drama directed by Ben Affleck. The film chronicles the origin of the iconic Air Jordan basketball shoe line, focusing on Nike's pursuit to sign rookie player Michael Jordan. Matt Damon stars as Sonny Vaccaro, a Nike talent scout who becomes convinced of Jordan's potential to revolutionize the brand. The narrative delves into the challenges and negotiations that led to the groundbreaking partnership between Nike and Jordan, highlighting the risks and innovations that transformed the sports marketing landscape. With a stellar cast, including Ben Affleck, Jason Bateman, and Viola Davis, "Air" offers an engaging and inspiring look at a pivotal moment in sports and business history. The film premiered at South by Southwest on March 18, 2023, and was released theatrically in the United States on April 5, 2023.